Rochelle Stone

Hi, I'm Rochelle Stone, a Marketing, Communication and Design Specialist based on the Sunshine Coast, QLD.

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As an innovative thinker Rochelle thrives within fast-paced, demanding environments and looks to work with others of the same disposition. From the entrepreneurial perspective, Rochelle has utilised Her nature as a creative and sales-savvy thinker, by turning Her hobby of creating earrings for friends and family into a handcrafted jewellery empire, with customers from all corners of the Globe. Building on Her Business Media background, the brand '€˜The Citrus Collective'€™ now known as Barefoot Basics (www.barefootbasics.com) was launched to encapsulate Her consulting interests in Publishing, Marketing, Events and Design. Whilst working client side Rochelle Stone has most recently worked with the World's #1 Business Coaching Franchise Head Office in Australia as their Asia-Pacific Marketing Manager and lead the business development and marketing interests of a start-up Book Publishing and Distribution House, Bermingham Books. Whether working on small or large-scale projects Rochelle has the confidence, knowledge and drive to deliver Her Clients the results they deserve and exceed expectations. Based on the Sunshine Coast, my goal is to work with women in business looking to make positive changes in the lives of others.

Marketing, Communication and Design Specialist at Barefoot Basics

March 2011 - Present | Mooloolaba, QLD

At Barefoot Basics I work with women in business who are looking to activate their business and build their empires through: - Marketing - Website Development - Communication - Publishing - Design & - Strategy Visit www.barefootbasics.com to discover how Barefoot Basics will help your business in 2014!

Jewellery Designer at Rochelle Stone

2004 - Present | Mooloolaba, QLD

Designer and creator at large of the jewellery label 'Rochelle Stone (previously known as Sparrow & the Rose'. Inspired by nature and a love of all things vintage, each piece is handcrafted from the finest raw materials sourced globally. All effort is invested in the pieces to ensure strength, durability and flexibility in design, ensuring that the pieces created are ideal transition pieces that will endure the tests of time.

Marketing & Author Support (Business Manager) at Bermingham Enterprises PL

September 2011 - February 2012

Overseeing the daily operations and management of Bermingham Books, a start-up Publishing and Distribution House based on the Sunshine Coast, QLD, the role focused strongly on: - Trade & Consumer Marketing - Author Support - Business Development - Event Management - Operations Management - Talent Management

Graphic Designer & Marketing/Events Specialist at The Citrus Collective

November 2006 - 2012

Combining 13 years experience in on/offline marketing, pr, advertising, design and events, The Citrus Collective is the collective of design, events, marketing and business support services that Rochelle Stone offers her clients. The Citrus Collective was developed to deliver her clients cost-effective yet innovative solutions alongside professional customer service. By working one-on-one with her clients, Rochelle ensures that tailored business packages are delivered and that her clients goals and objectives are met each and every time. The Citrus Collective is now know as Barefoot Basics

Project Co-Ordinator Online Services at Community Resourcing Worldwide

September 2010 - May 2011

At Community Resourcing Worldwide we are committed to delivering and promoting the latest information, products and resources to the Community Services Sector. As the Project Co-ordinator Online Services, it is my role to source, assess and promote, Information Partners, Advertisers, Events & Conferences and Innovative Products that share this vision.

Marketing Manager - Asia Pacific at ActionCOACH

November 2009 - July 2010

Working as the Marketing Manager for the Asia Pacific Region; core of role is to drive the branding in the Asia Pacific region, increasing market opportunities for the Australian ActionCOACH franchisees and driving sales of the franchise firms and practices. Key Responsibilities: - Design and development of all marketing and advertising materials - Co-ordination & Management of National Events, including Logistics, Registrations, Sponsor Relations, Day of Event - Development and Management of Key Strategic Partnerships and Alliances - Development and delivery of National Communication and Public Relations - Key driver for industry research initiatives - Research, Co-ordination and Submission of Business Award Entries on behalf of Coaches & Clients - Development and Co-ordination of Key Media Alliances

Graphic Designer & Brand Specialist at Australian Institute of Personal Trainers

October 2009 - November 2009

Working as the lead Designer and Branding specialist across the affiliated companies of the Australian Institute of Personal Trainers, the Australian Institute of Business Coaches and the Australian Institute of Professional Speakers. In conjunction to being the Business Manager to the Motivational Speaker Paul Timms and his business interests. The primary focus of the role is to deliver strength in branding messages across the spectrum of companies. - Design and development of all print marketing and advertising materials - Design and development of web marketing and advertising materials (alongside Key Suppliers) - Design and Editing of Course Materials - Development, Design and Layout of Tears, Tantrums & Turning Points - Co-ordination of major projects alongside Key Suppliers - Co-ordination of national events - Introduction to Video Editing with Adobe Encore and Premium Pro - Marketing and Branding planning across the spectrum of companies and affiliates

Sales & Marketing at Career Keys

December 2008 - May 2009

Working as an integral part of the customer service and sales team. Primary focus is to develop and deliver marketing initiatives aimed at increasing enrolment numbers through both the accredited training courses and Skilling Queenslanders for Work Programs. - Lead and develop the Sales & Customer Service Team - Co-ordination of office administrative tasks - Re-development of enrolment procedures and materials - Design and development of all marketing and advertising materials - Develop and drive marketing initiatives and plans across all business sectors - Project co-ordination including Cultural Awareness Workshops and the Making Connections Program - Creation of information tools and resources

Trade Marketing Manager - Fairfax Business Media, ACP, Pacific Publications, News Limited at Publishing

October 1999 - November 2006

My career in Magazine Publishing began in 1999, with a role as Research Assistant at Pacific Publications. 4 years at ACP followed as a Senior Research Analyst, prior to a move to Fairfax Business Media as the Trade Marketing Manager. And contracting to News Limited. Magazines I have worked on include: Elle, Elle Cuisine, Girlfriend, B, Home Beautiful, New Idea, Women's Health, TV Week, That's Life, TV Hits, Belle, Burke's Backyard, House & Garden, Our House, Real Living, Madison, Aust Table, Gourmet Traveller, Gourmet Traveller Wine Magazine, Bulletin, Money Magazine, Disney Kids, Custom Publishing, Qantas Magazine, Take 5, BRW, Shares, Personal Investor, Smart Investor, CFO, MIS, Asset, AFR Boss, AFR Magazine and The Australian. Key Responsibilities: • Presentation of all research data and reports to Sales, Editorial, Publishers and Senior Executives • Regular attendance of Sales meetings • Managing relationships with both internal and external clients including Publishers, Circulation department and Advertising Agencies • Report of Monthly Market Share and Analysis • Prioritising orders and keeping clients informed of project progress • Drafting & Providing Data for Press Releases • Devising Sales Strategies (alongside Advertising & Key Accounts Teams) • Coordination Quantitative & Qualitative Research Projects • Analysis of Primary & Secondary Research • Pro Active Market & Industry Reports • Feasibility studies identifying gaps in the market place • Guiding the creation of yearly business and marketing plans • Writing/Designing of Sales Documents & Presentations • Coordination of Data Releases • Preparation of Research Data for Media Kits • Management of trade marketing initiatives to clients and industry • Coordination of direct marketing campaigns • Report on Monthly & Rolling Average Readership • Competitor Analysis & Intelligence • Coordination of sales and research data for Advertising Agencies and other external clients

Marketing, Publishing, Self Publishing, Jewellery Design, Business Coaching, Book Worm, Sun, Surf & Sand.